Snow+Rock survey reveals demand for winter snowsports

The British Snowsports Poll, commissioned by outdoor specialists Snow+Rock^*, surveyed 1,000 enthusiasts to find out how they're feeling about the uncertainty surrounding this year's winter ski/snowboarding season - and the results show that people are itching to hit the slopes.

On the Col de les Solanelles in Soldeu, Andorra © Webkatrin - Dreamstime.com

Participants seemed largely undeterred by COVID restrictions with 40% willing to quarantine for up to four weeks for a mere seven days skiing or snowboarding. Broken down further, this showed that men (54%) and adults aged 25 to 34-years-old (55%) would be most likely to take a snowsports holiday regardless of current restrictions.

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More than half (52%) said it would be hard to go without their snowsports holiday while 47% of said they'd rather cancel Christmas.

Meanwhile, Jose Finch, Managing Director at Outdoor and Cycle Concepts, parent company of Snow+Rock, encouraged snowsports lovers with serious FOMO to look closer to home: "There are many great winter adventure alternatives in the UK, from peaks to streets. We're finding that most of our customers are still gearing up for winter outdoor activities here in the UK".

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